NatureServe Strategic Plan 2012–2016

To ensure that NatureServe continues to provide the scientific basis for effective conservation action, in spring 2011 we launched an organization-wide effort to assess the status of our network, the context in which we operate, and the driving forces that will shape how we achieve the greatest mission impact from 2012 through 2016. This assessment resulted in a strategic plan that will guide our work over the next five years. Learn more about the plan >

Web Extras

These online exclusives offer some additional detail on elements included in the strategic plan documents.

Piedmont Fame-Flower

Piedmont fame-flower (Phemeranthus piedmontanus) by Gary FlemingBoth the summary and full versions of the plan use a photo caption to highlight Piedmont fame-flower (Phemeranthus piedmontanus) (right, (c) Gary Fleming / Virginia DCR). Network botanists Chris Ludwig and Alan Weakley from the Virginia and North Carolina Natural Heritage Programs independently discovered small populations of this distinctive flower in their respective states in the 1990s, but it is only recently that subsequent research by Dr Stewart Ware of the College of William and Mary has established the scientific basis for identifying this native of the glades as a new species. Learn all the botanical details in Dr. Ware's article, "A New Phemeranthus (Portulacaceae) from the Piedmont of Virginia And North Carolina," from the July 2011 issue of the Journal of the Botanical Research Institute of Texas.

The ongoing discovery of the Piedmont fame-flower and other species—whether new to science or to a given state, province, or region—speaks to the critical need for ongoing inventory work by members of the NatureServe network.

Kemp's Ridley Sea Turtle

Another photo that appears in the full version of the plan show the critically imperiled (G1) Kemp’s ridley sea turtle (Lepidochelys kempii). The pages where the image of a hatchling appears calls attention to the need for our emerging marine strategy as well as the ongoing extinction and elimination risks to species and ecosystems, respectively.

About the Plan

Special thanks are due to Brian Myers of Myers Advertising, who led us through a profoundly collaborative process to design of the plan.

The printed executive summary saw its public release at the 2012 Biodiversity Without Boundaries conference in Portland, Oregon, and the full version of the plan now on press; PDFs of both versions are available for download at right, and printed copies are available upon request. Spanish translations of both versions will follow shortly.

This plan adapts the results-chain framework from conservation planning, identifying our target results and outcomes, the key activities for achieving them, and metrics for tracking implementation of the plan. This approach also led us to organize the results of the plan across four themes:

  • The science that supports all our work
  • The effectiveness of our network
  • The proactive analysis and communication of large-scale biodiversity trends
  • The client-focused services we provide