Steve Sellers - Chief Operating Officer


Steve is NatureServe's Chief Operating Officer and has held this role since late 2018. He has worked for over 20 years in strategic and operating roles in both for-profit companies and nonprofit organizations, in governance roles, and as a consultant.  Most recently, he was the Chief Operating Officer at FairTrade USA, the leading third-party certifier and marketer of Fair Trade products in the United States.  Steve has lived and worked in Africa, Asia, and Latin America.  His consulting clients have included companies and organizations focused on environmentally sustainable agriculture, carbon sequestration, transparent global supply chains, socially responsible investment, emerging technologies, and applications of technology in remote environments.

Steve co-founded and served as CEO of SourceTrace Systems, Inc., an enterprise software company providing secure transaction systems for critical sectors of developing economies, including agriculture and financial services.  Prior to this he served his first stint as COO at FairTrade USA, and served on the Executive Board of Fairtrade Labelling Organizations, International (FLO).  He founded two successful Internet entertainment companies, The Big Network (sold to eUniverse/FOX, NASDAQ:FOX), and Archetype Interactive (sold to The 3DO Company, formerly NASDAQ:THDO).  

Steve grew up in Virginia and the Philippines. He received a BA in Cultural Anthropology from Stanford University, and an MBA from the Haas School of Business at the University of California, Berkeley.  Before attending business school, he worked as a Foreign Service Officer for the US Department of State, with postings in Nigeria, Austria, Egypt, and Washington, DC.  He speaks French and German, with a reading knowledge of Spanish.

See Steve's contact information.